Premium brands win on residual value in some contractor markets. They also leave thin dealer margin and often treat the homeowner segment as an afterthought.
Proskid positions compact loaders around Kubota power, standard quick-change tooling, and a dealer policy that does not undercut partners on public marketplaces.
If your buyer is a family or a small farm, the winning brand is the one that is in stock, easy to service, and backed by a real parts warehouse — not the one with the most Super Bowl ads.